What's Your Dream by Cheryl Cage

Cheryl Cage of MyCore is a contributor to our newsletter and blog.  She is an expert about the benefits world, an educator, and loves who people are.

Do you have a dream? Maybe it is to open a salon, an automotive center, a flooring company, or a boutique. This country is the best place for those dreams to manifest! 

Sadly, many freeze their dreams right there. They go to their job to provide for their family every day and keep their dream a dream. 

People are afraid of all the moving parts it takes coming together to keep their business flourishing. Payroll, Benefits, HR, Bookkeeping, Accounting, and Taxes. Scary words when you have NO clue where to even begin! 

Dreamers get stuck on those six verticals, afraid if they fail in those, they will lose their business and the time and money they spent to start it. 

If I told you there was a solution, would you relight the fire within you to consider starting that dream business? 

Pictures tell so many stories. Can you see your business name on a sign above the door? Greeting customers in the waiting room? Being your own boss, doing things your way, and serving the community the way you want to? 

Imagine the pictures in your marketing and on your social media of the smiles you helped to create. 

Megan with Honey Bee Photography takes pride with her customers by really getting to know who they are and the image they want to convey. She will bring light to your dreams and tell the world your story. 

I can’t wait to see the pictures of your dream. Well, here is the best news...

Launch by MyCORE was developed for the dreamers! 

We will lock arms and help you get the LLC or INC. for $145 plus state filing fees, then for $300 a month provide you with all your Payroll, Benefits, HR, Bookkeeping, Accounting, and Taxes needs for one year! This allows you to walk through your fear and dream BIG, and keep that dream thriving! Call me, let’s talk about it!

Thank you for your service! 

Best Regards,

Cheryl

Cheryl.cage@leadwithmycore.com!

        

CHERYL CAGE

Head of Business Development

443-481-8027

leadwithmycore.com

Show Them You're an Expert by Cheryl Cage

Cheryl Cage of MyCore is a contributor to our newsletter and blog.  She is an expert about the benefits world, an educator, and loves who people are.

Do people see you as an expert in your field? Does everyone who knows you know who you are, why you exist and what your business does? Can everyone who works with you speak like an expert about your company? These things are super important! I’d love to share what I have recently learned. 

Over the quarantine I took so many classes to develop my perfect practice. 

Sarah Gretzinger of The Savvy Networker Global shared with me this amazing piece of advice: The Expert Positioning Statement. If you can remember these simple phrases you can always sound professional in your delivery. 

I am............

I help..........

So that.......

By...............

If I was to share mine it would sound like this: 

I am Cheryl Cage with the Business Development team at MyCORE. 

I help businesses with 1-100 employees.

So that the employer can spend less time running their business and have the time and security to build their business. 

By offering an All-In Subscription of Payroll, Benefits, HR, Bookkeeping, Accounting, and Taxes.

Use this in networking, marketing and all social media.

Having an Expert Positioning Statement and professional pictures provided by Megan Martineau and Honey Bee Photography is a perfect way to showcase your position in the community. The combination of both are sure to keep you memorable. 

At MyCORE we aim to serve the backbone of this country, small businesses. This month I want to feature Veteran-Owned companies. We thank you for your service and want to serve you now. We offer a nice monthly reduction in our subscription to Veterans when you Shield Up your company with the MyCORE All-In and All-In Plus Subscriptions. 

Thank you for your service! 

Best Regards,

Cheryl

Cheryl.cage@leadwithmycore.com!

The Quarantine 15

What did that title make you think?

Fifteen pounds?  Yup... that's what I think, too, when I say it, hear it, or read it.

But what are some other things that you've learned about from these past 65-ish days, either about yourself, that you've learned to do, or that you've discovered in your relationships?

Here are mine.

1.  I finished 3 classes online in this past semester.  I'm on my way to earning my marketing degree.

2.  I definitely need to lose weight because school has been so smushed together.  I've done a lot of sitting down to study.
3.  I've started doing photo restoration again.  I really love doing it, because I feel like I get to know the person on whose photograph I'm working. 

4.  I've expanded to slide and negative transfer to digital.
5.  I really love answering essay questions in homework assignments.
6.  I'm much stronger than I thought I was.
7.  When someone asks for prayers, or has told me they are going through a hard time, I actually do something different.  I place them in my heart and light a candle for them.  I feel like the energy from that helps that person, and me.
8.  I miss my friends, but I'm so grateful for modern technology.  It makes social distancing a little easier to handle.
9.  My mom is still my rock.  I got to see her for the first time in 3 months last week and I hadn't been so emotional like that in years.

10.  I've reconnected with a few friends and caught up with them over Facebook.
11.  My son turned 22 and we couldn't celebrate together.  I took him my older Kitchen-Aide mixer and baking supplies and ingredients for his birthday, as he has his own apartment now.  His photos of bread have been amazing.
12.  My cats really really love me.  Especially Bonnie.  She has been especially snuggley these past few weeks.  She keeps me on my toes, and herds me back into my office to work some more.

13.  Learning how to manifest things in my life, like abundance and prosperity, have been life-changing.  I've had many good lessons in this.
14.  Networking has taken on new meaning with learning how to navigate on Zoom.  That has been a lot of fun, and interesting.
15.  I'm looking forward to seeing how others have turned things around for them to make these new unprecedented times work for them.

How do you style your brand, anyway?

Studies show that prospective clients respond more positively to actual photos on websites of local businesses, as opposed to stock photos.  The photographs and videos that you use on your website, blog, and social media contribute strongly to your brand, and help to tell your story.  Stock photos make your brand impersonal and cold.

According to Catherine M White, Business Development Strategist and author of Overcoming Roadblocks to Success, the parts of a brand are defined as follows:  a connection and relevance to your audience; to know your mission, and have a mission statement; having a vision statement; know your why; who your perfect customer is; and a lasting impression.

“When you style your website, keeping in mind the ultimate outcome is important.  I believe decisions are made with emotion, and so to stimulate that, your content must evoke emotion, and be clear, concise, and descriptive.”  Staying true to your story only makes your brand stronger, and therefore, more apt to make an impression on your audience.

Your business’s photographs are immediately apparent to your audience.  You can think of photographs as a “psychological primer” on your website, influencing your audience to imagine what it would be like to use your product or service.

Stock photos, with humans in them, are very staged and impersonal. The generic styling of them can be helpful, but unnecessary.  Therefore, staying away from stock photos will help your brand’s consistency and keep your viewers on your site longer.

On the other hand, having professionally done photographs for your site will tell a story of who you are, show what your company’s mission is, and create a connection with your prospective client.  Using photographs of your employees or team, in the area in which you work, provides a sense of pride in what you all do together. 

Adding photographs of your products, of delivery of your products to your clients, or even your products on display in your client’s environment, on  your blog and social media, will entice your audience to imagine what it would be like for them to have your product in their lives.

At Honey Bee Photography, we take personal branding very seriously.  We coach our clients to help them create a portion of their brand with photographs.  We take into consideration the type of business you have, your logo, your colors, and the ultimate goal you have for your clients.  All of this, and more, will help your photographs convey who you are, what your business is, and what your WHY is..

Contacting us for a consultation is easy.  You can call us at 240-766-8966 or email megan@honeybeephotography.com.