Cheryl Cage of MyCore is a contributor to our newsletter and blog. She is an expert about the benefits world, an educator, and loves who people are.
Do people see you as an expert in your field? Does everyone who knows you know who you are, why you exist and what your business does? Can everyone who works with you speak like an expert about your company? These things are super important! I’d love to share what I have recently learned.
Over the quarantine I took so many classes to develop my perfect practice. Sarah Gretzinger of The Savvy Networker Global shared with me this amazing piece of advice: The Expert Positioning Statement. If you can remember these simple phrases you can always sound professional in your delivery.
I am............
I help..........
So that.......
By...............
If I was to share mine it would sound like this:
I am Cheryl Cage with the Business Development team at MyCORE.
I help businesses with 1-100 employees.
So that the employer can spend less time running their business and have the time and security to build their business.
By offering an All-In Subscription of Payroll, Benefits, HR, Bookkeeping, Accounting, and Taxes.
Use this in networking, marketing and all social media.
Having an Expert Positioning Statement and professional pictures provided by Megan Martineau and Honey Bee Photography is a perfect way to showcase your position in the community. The combination of both are sure to keep you memorable.
At MyCORE we aim to serve the backbone of this country, small businesses. This month I want to feature Veteran-Owned companies. We thank you for your service and want to serve you now. We offer a nice monthly reduction in our subscription to Veterans when you Shield Up your company with the MyCORE All-In and All-In Plus Subscriptions.
Thank you for your service!
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