Cheryl Cage of MyCore is a contributor to our newsletter and blog. She is an expert about the benefits world, an educator, and loves who people are.
In order to have a super successful business, you must first have a clear vision of your business. Know who you are and be clear on your messaging. Marketing to your target audience through your website, marketing, social media, and other sources of advertising is of extreme importance. Incredible pictures of your company, it's vision & mission, are equally important. Megan with Honey Bee Photography can use her expertise in storytelling through pictures which will carry a uniformed message throughout all marketing platforms.
Now, for under the hood. We have to strengthen small businesses before we are living in a cookie cutter world! Big box companies threaten the existence of small business in this country.
There is value in being confident and knowing your numbers to run your business and to focus on the future of your company. Ponder these questions for a moment:
1) Are you the only person in your company who can run your business?
2) At the end of a successful day, what are the three things you have accomplished?
3) Running your business should be able to be done quickly and successfully in cloud-based technology. If you had a team of people helping you vet the best providers,who will keep you running smoothly while staying in compliance, and then manage those relationships, is there value in that for you? Especially, if they weren't on your payroll?
4) If you have an office manager who takes care of running the business for you, would their time be best spent bringing in new clients and making sure their experience is superb?
Having clarity in the vision of your company will give you freedom to grow, duplicate and have the financial and time security you look for as an entrepreneur.
MyCORE is a company impacting lives, blessing & helping people, and serving the small business community.
We bring an All-In Subscription of Payroll, Benefits, HR, Bookkeeping, Accounting, and Taxes to businesses with 1-100 employees. If growing your company and creating a legacy is the vision of your company, let MyCORE help you stay on top of the changing times; keeping you compliant, taking you to a cloud-based way of running your business, all without the headache of figuring out how by yourself.
I would love to help you fine-tune your vision. Reach me at cheryl.cage@leadwithmycore. com; or by cell phone: 443-481-8027
Best Regards,
Cheryl
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